Empathic Entrepreneurial Engineering by David Fernandez Rivas

Author:David Fernandez Rivas
Language: eng
Format: epub
Publisher: De Gruyter
Published: 2022-08-22T17:11:10.687000+00:00

“It’s not just a matter of translating jargon into plain language. As Kathleen Hall Jamieson at the University of Pennsylvania stated in a recent article [15], the key is getting the public to realize that science is a work in progress, an honorably self-correcting endeavor carried out in good faith.

Moreover, scientists need to have some understanding of their audience to improve the chance of a true dialog. They may need to learn to listen and ‘read the room,’ and prepare different approaches for different audiences. (…)

Rather than focusing on the data showing why smoking is dangerous, the campaign revolves around personal stories of patients who have suffered smoking-related illnesses that individuals can relate to. Application of this principle – which meets folks where they are rather than burying them with data – led to remarkable progress in smoking cessation. Understanding this is a high-level skill that requires expertise.”

It is also the case that not every scientist wants to take time away from research to be a voice for science. Traits that make a good researcher, such as concentration on details and laser focus on a problem, don’t often carry over to the public stage. Most scientists prefer to persuade by performing meticulous, credible work.

H. Holden Thorp [168]

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